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As consumers navigate higher prices everywhere, will they pull back on beauty spending or trade up for performance?
April 29, 2026
By: Christine Esposito
Editor-in-Chief
Financial pressure continues to weigh on consumers and is fundamentally reshaping the way they shop, spend and make decisions across categories, according to the Spring 2026 Consumer Sentiment Survey from Alvarez & Marsal’s Consumer and Retail Group (A&M CRG). “Today’s consumers aren’t simply tightening their belts—they’re making thoughtful tradeoffs,” said Chad Lusk, managing director at A&M CRG. “They’re cutting back on volume and dramatically changing shopping routines to stret...
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